Reclaiming the status of Cashmere, from Kashmir, India
as the original and finest Cashmere textile in the world
CORE Values
Honesty
Sustainability
Creativity
We will always be honest and upfront about our products and production methods and the content of our products.
The production methods and content of our products are clearly indicated in the product descriptions. Products are categorized and priced accordingly
Unlike our competitors, we do not bundle all our products as "Pure Cashmere" o
We will always be honest and upfront about our products and production methods and the content of our products.
The production methods and content of our products are clearly indicated in the product descriptions. Products are categorized and priced accordingly
Unlike our competitors, we do not bundle all our products as "Pure Cashmere" or "Pure Pashmina", without supporting the claim with details about the content
Creativity
Sustainability
Creativity
We will produce art, not products. Every collection will represent a distinct theme that is inspired by an original idea.
I begin every collection with idea that inspires me. And I develop the pattern, the color palette and the design elements to realize the idea in near perfection.
Unlike your competitors, we do not buy pre-made produc
We will produce art, not products. Every collection will represent a distinct theme that is inspired by an original idea.
I begin every collection with idea that inspires me. And I develop the pattern, the color palette and the design elements to realize the idea in near perfection.
Unlike your competitors, we do not buy pre-made products from middlemen and we do not copy ideas or patterns from the internet or from a competitor
Dignity
Sustainability
Sustainability
We will treat every person that we engage with, be it our production team, our craftsmen, our staff or our customers with dignity and respect.
For us, people matter more than products. We consider our staff, production team, craftsmen and suppliers as equal partners. And we regard our patrons as a privilege
Unlike the traditional Kashmiri b
We will treat every person that we engage with, be it our production team, our craftsmen, our staff or our customers with dignity and respect.
For us, people matter more than products. We consider our staff, production team, craftsmen and suppliers as equal partners. And we regard our patrons as a privilege
Unlike the traditional Kashmiri business model, we pay our staff and craftsmen a living wage, pay on time and offer work-life balance.
Sustainability
Sustainability
Sustainability
We will do everything possible to use environmentally friendly materials, production methods and marketing materials.
Our aim is to re-initiate the sustainable and environmentally friendly practices of the pre-1800s in every step of the production process
Unlike our competitors, we do not use harsh detergents, fabric softeners or AZO dyes. We limit the use of synthetic chemicals to a minimum.